CASE STUDY: Your Neighbor Just Sold Their Home for $2,900,000 in One Day

Here's the story...

After sitting on the market for two months with no offers, your neighbor called us. They had been watching the way we were positioning, promoting and marketing another home nearby and wanted to understand what we would do differently.

We introduced them to our 4 P’s of Real Estate — and immediately went to work.

Property: 36 Shipwright Way, New Hampshire
Sale Price: $2,900,000
Representation: Seller
Buyer Need: Luxury home 4,600+ sq/ft with 4 bedrooms for a young family
Result: Sold in ONE DAY

Preparation: Team Approach

Using our team-based model, we brought in our Marketing Director, Tessa Fagin and Professional Stager to work hand in hand with our Seller Advisor, Yvonne Marston to highlight the home’s strengths and showcase it at the highest level. We live by the 4 P’s: Preparation, Presentation, Promotion and Price - and this preparation phase is critical to positioning the home successfully.

Preparation: Strategic Oversight

Before anything went public, the Seller Advisor rolled up her sleeves.

This wasn’t about presentation alone.
It was about repositioning.

Working side-by-side with the homeowner, we fine-tuned paint, addressed subtle touch-ups, adjusted lighting, refined flow, and elevated presentation throughout the home. Small adjustments that make a significant difference in perception.

Luxury buyers notice everything.
So we prepared accordingly.

Preparation: Staging

Strategy matters. Preparing a home to list is different from preparing it to live in. A home can feel beautiful in person but appear dark or cluttered on camera. We stage specifically for photography and video, because those visuals are the buyer’s first impression - and often the deciding factor in whether they schedule a showing.

Preparation: Telling the Story Through Virtual Media

We partner with best-in-class photography and videography teams to create more than images - we create an experience. What does it feel like to wake up here? To step outside and see the water? To live minutes from downtown Portsmouth and enjoy the Seacoast lifestyle? We’re not just selling a home- we’re selling a lifestyle.

Promotion: Web Presence

Before launch, our Seller Advisor conducts a deep discovery process that goes far beyond property specs and public records. We gather insight on the neighborhood, lifestyle amenities, tax advantages of New Hampshire, private clubs, and more. All of this lives on a custom property website featuring video, photography, branding, and area insights. At this price point, most buyers are out of state - so we present the full picture, not just the house.

Promotion: Buzz-Worthy
Pre-market Launch

Pre-market promotion is often just as important as on-market exposure. This phase builds anticipation and demand. While working within New Hampshire’s legal guidelines, we leave no opportunity untouched. Through our Heads Up program, interested buyers are notified 48 hours before launch. We host exclusive First Look events for agents, and use social media and email campaigns to create early momentum with sneak-peek content.

Promotion: Quiet Work Before the Launch

Here’s where the difference truly showed. Before the property ever hit the market, the Seller Advisor began activating her network.

Following New Hampshire guidelines carefully and strategically, she:
- Personally called into her broker network
- Reached out to agents with qualified buyers
- Shared detailed property insights to stir early interest
-Quietly coordinated private previews

This wasn’t passive marketing.
It was proactive matchmaking.

Simultaneously, our Heads Up program notified interested buyers 48 hours prior to launch, while targeted digital campaigns built anticipation.

By the time the home officially went live, the groundwork had already been laid.

Price: Holding the LIne with Confidence

The seller was committed to relaunching at the same price. Rather than adjusting the number, the Seller Advisor worked closely with Adam Dow to recalibrate the strategy.

Together, they evaluated competitive positioning, buyer psychology, recent activity, and absorption at that price point. The conclusion wasn’t that the price was wrong — it was that the positioning needed to change.

Instead of chasing the market, they created demand within it.

Through deliberate preparation, pre-market outreach, and strategic exposure, the home re-entered the market not as a lingering listing — but as a redefined opportunity.

Price wasn’t lowered.
Perception was elevated.

The Difference?

A synergistic approach.

This wasn’t one person working in isolation — it was the strategic partnership of the Seller Advisor, our Marketing Director, and Team Lead, Adam Dow, working in lockstep.

The Marketing Director elevated the visual and digital presence.
The Seller Advisor led the preparation, narrative development, and buyer outreach.
Adam Dow partnered on pricing and high-level positioning strategy.

Each role distinct.
Each move intentional.
Every decision aligned.

That alignment is what created momentum before the home even hit the market.

Luxury results don’t happen by accident.
They happen when strategy, storytelling, pricing expertise, and promotion operate as one.

That’s the Dow difference.

Yvonne Marston
NH Seacoast Luxury Real Estate Advisor
The Dow Group | Keller Williams Coastal & Lakes & Mountains Realty

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